Jesper Saugmann Wimmer

With extensive experience in the marketing field, Jesper has excelled in roles such as Marketing Manager and Head of Marketing and UX for over 25 years, continuously creating value and impact for some of the biggest brands in Scandinavia.

With deep expertise in commercial and brand strategy, customer experience, innovation, brand building, business development, and execution, his insights and leadership abilities have influenced the trajectory of major brands’ scaling and long-term success for decades.

He was invited to be an expert on The Performance Game due to his long history of building high-performing teams and driving revenue, as well as his exceptional natural leadership and ability to inspire individuals to live out their fullest potential. His knowledge and insight is beneficial to any field of business, making him a natural fit as an advisor. 

What is the most important value for you as a leader?

Trust is the foundation of good leadership. Without it, people won't speak openly, take ownership, or fail constructively. I build trust by being consistent, keeping my word, and giving my team real autonomy. Trust is not a soft value. It is what determines whether people perform or not.

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